Distinctive brand campaign continues to differentiate Bremer Bank

MINNEAPOLIS (4/19/2010) — Economic troubles can be a touchy subject among financial advertisers. But the latest edition of Bolin Marketing’s campaign for Bremer Bank continues to take the subject head on.

Where last year’s campaign introduced a message of patience and perseverance, the new campaign sends a message of hope and empowerment. Both editions are referred to as the “Let's” campaign; with a message that focuses on getting through things together.

"Bremer Bank has a special relationship with both their customers and their communities. We believed that Bremer could rightfully be a voice of reason, hope and trust in this economic downturn" noted Frank Quadflieg, executive vice president- creative growth catalyst at Bolin.

The advertising relies on the same reflective voice that gained positive feedback in the original 2009 campaign. The recently launched campaign consists of print, outdoor, online and radio. The radio commercials feature original music by Scott Bolin, the agency’s in-house composer.

Kimi Martin, senior vice president & marketing director at Bremer Bank, says the advertising is getting noticed, and making a difference. "While many banks avoided the economic realities in their advertising, we felt there was an opportunity to differentiate and connect with Bremer’s customer base with a hopeful inspiring, yet realistic message."

The campaign is running in markets throughout Minnesota, Wisconsin and North Dakota.

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.